Where in the world is Nikola Pekovic?

First, when I saw this video I just couldn’t believe that one of NBA teams promote its player on this way. Silly, at least.
On the other hand it must be an good Marketing idea, but since I am not Marketing specialist I cannot confirm this.
I just know one thing, Dear Minnesota Timberwolves, this guys doing extraordinary things for you guys in last several games. Couldn’t you find any better way to promote one of the best centers in league at this moment?
Where in the world is Nikola Pekovic? is video placing Nikola Pekovic in a safari cap and shooting him in front of some world famous landmarks.
I wish I can hear some smart explanation about this video, but honestly I couldn’t find it on the net.
Nikola Pekovic, player who quickly became a fan favorite in Minnesota. Player who uses its chance to prove his quality and deserves place in starting five. All of that has nothing to do with this video.
Photo: sportsgrid.com